MY STORY
Hey, I’m Ambrose Wilson-Brown, but most people call me Coach Ambrose. I teach people how to look good, feel better, and perform at their best. I live in Milwaukee, WI.
After struggling to find meaningful work as a postgraduate and feeling like a failure, I spent all my non-working time studying goal achievement. After 43 interviews, two losing sports seasons, and failing my first pitch as an employee, I quit.
At 22, I dropped my naive expectations of the American Dream and started studying, practicing, and teaching about achieving mental, spiritual, and physical goals. I began as a personal trainer and eventually became the owner and operator of MISPIBO Fitness. After growing my business to multiple locations with several staff and hundreds of clients ranging from athletes to executives, I took my business online.
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While online coaching wasn’t popular at the time, I believed it was the right move as it allowed me to deliver more precise advice and lead to more meaningful transformations. It took nearly a decade for the market to catch up to the potential of online coaching beyond quick fixes.
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During this period, my calling to work with youth became too strong to ignore. I joined a local non-profit as a youth development specialist, primarily working with boys, before being promoted to College & Careers Coach and eventually Assistant Director of Youth Programs. Along the way, I learned a powerful breathing meditation that unlocked many doors and significantly contributed to where I am today.
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Since then, I’ve refined my practice, becoming more holistic both personally and professionally. Learn more about my story by reading this short blog post.
MY EXPERIENCE
I have a varied range of coaching experiences, which include:
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Volunteer
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Division-1 college football athlete
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High school football coach
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Personal Trainer
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Group Exercise Instructor
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Nutrition Coach
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College and Careers Coach
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Board Member
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Salesman
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Breathwork and Meditation Teacher
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Social-Emotional Learning Coach
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Mindfulness Teacher
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Mental Performance Coach
WHAT I'VE LEARNED
I’ve learned that while we have more information now than ever before, this doesn't mean we are always making better decisions. In fact, this overload of information often leaves people confused at best and overwhelmed at worst. Simply put, more information is not the answer.
Having information is one thing; interpreting and implementing it is entirely different.
When you add people’s beliefs around fitness, health, and wellness, or the filter they use to understand information, more information is not enough to encourage people to make the best decisions.
This is where the power of coaching comes in—the ability to tailor information to fit existing beliefs and achieve the best results.
While different situations call for different needs, I’m usually finding myself in one of these roles:
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Coach
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Facilitator
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Mentor
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Teacher
MISPIBO METHOD
The Biopsychosocial Model
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MISPIBO is a three-pronged biopsychosocial approach to human development, based on three pillars: psychology, sociology, and biology or mind, spirit, and body. At the core, I use MISPIBO as a framework to study, practice, and teach how humans develop, learn and growing, holistically.
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Think about the words mind, spirit, and body smashed together.
“His coaching gave me really good tools for managing stress. Something I really liked is that he asked us what we wanted from the experience and delivered that throughout the talk. I also appreciated that he was sitting with us and encouraged everyone to speak and share their thoughts and feelings."
- Andrew Baccoli
